An effective Form 10-K …

• Provides full disclosure and achieves true transparency
• Is clear and easy to understand
• Clearly explains what you do, how you do it, and how you’re doing at it
• Makes sense – has a logical flow and tells your story
• Has a hierarchy of information – most important information comes first
• Uses a structure of summaries followed by more details
• Minimizes legal and financial jargon and duplication of information

According to the SEC, your MD&A should:

• Begin with an executive-level summary
• Place most important material information first
• Eliminate unnecessary immaterial information
• Avoid unnecessary duplicative disclosure
• Discuss key performance indicators, including non-financial indicators
• Identify key trends, events, demands, commitments and uncertainties
• Include management’s view of the implications and significance of material information

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